To shake things up and change the way ‘it’ is done. It’s taken you a lifetime to get here. Because you’ve been doing it in some fashion for as long as you can remember.
You've studied. You’ve sharpened your skills, deepened your knowledge, and become an expert at the thing you do. But… somewhere along the way, you realized a fundamental truth: In order to achieve success doing what you do, you needed to learn to how to market the thing you do.
Because without marketing, there aren't customers, and without customers... you can't do your thing.